News

In 2025, the lighting industry is undergoing significant transformation, driven by five major trends that are shaping the future of the global market.

1. Intelligent Lighting & AI Integration
The convergence of smart lighting and artificial intelligence marks a technological breakthrough. While both concepts are distinct, they are now closely interlinked, leading to an industry-wide revolution. Smart lighting is rapidly evolving beyond automation—now incorporating AI for design, production, and marketing optimization. Although the technology remains in development, the industry has entered a phase where “no intelligence means no lighting.” As a result, AI will no longer just support processes—it will directly drive profitability.

2. Unstoppable Growth in Exports
With China producing over 70% of the world’s lighting products, domestic demand alone cannot sustain its scale. Hence, the industry is increasingly shifting toward global exports. Mobile internet and digital platforms are accelerating trade globalization. Regardless of short-term volatility, the long-term trend of expanding overseas markets is irreversible.

3. Omni-Channel Sales as the New Norm
The combination of online marketing and offline fulfillment is now essential. Traditional retail and manpower-heavy sales models are becoming obsolete. In their place, value-added services are rising. Dealers are transforming into service providers, creating a new business model focused on customer experience and long-term engagement.

4. Public & Street Lighting Expansion
Despite recent challenges like price competition and delayed payments, the public lighting sector—particularly street lamps—is poised for growth. Improvements in policies, business environments, and innovative models offer new opportunities. However, this space demands strong adaptability and innovation capabilities from enterprises.

Together, these trends highlight a rapidly evolving landscape where innovation, globalization, and service-driven models are key to future success.